Google Tag Manager
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Purpose of Data Processing
Google Tag Manager serves as a container for the easy implementation and administration of different website tags, e.g. for web analytics or advertising purposes.
Google Analytics: anonymised analysis of website usage for the purpose of optimising our online presence
The following data is being gathered and processed
Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay)
The following technologies are being applied:
Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 2 years. Collected data is stored for 14 months.
Cookies: _ga, _gid, _gat
A full list of cookies being utilised by Google Analytics and their maximum age can be found here:
Location of Processing
Transfer of Data
Gathered data may be transferred into third countries:
United States of America
Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
The use of Google Tag Manager is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.